FASHION
FRENZY
By Julie Hatfield, Fashion Editor
Fashion week showcases local designers and gives them a chance to show the world their
creations. Each designer hopes to be discovered. What struggling designer working long
hours at a dull day job would not want to be discovered as the next Calvin Klein,
Donatella Versace, or Ralph Lauren?
So many activities have been jammed into this years Boston Fashion Week, October
20 through 26 that it is literally bursting at the seams. A "pre-Fashion Week"
fashion show by the talented Iraq-born designer Firas Yousif is being held tomorrow in the
grand ballroom of the Gamble Mansion, and a post-Fashion Week fashion show by Marcela
Scvirer, one of the events Vision Award winners, bookends the week. Both shows are
well worth a look.
The best thing about Fashion Week is the fact that it brings to the public, in one
compact grouping, some new names in the fashion field that would otherwise not get the
attention they deserve. Local designers who struggle in their basement or living room
studios, most of them working late-night or early-morning long hours around non-fashion
day jobs, for one brief period in October when they can show the world their creations.
The spotlight focuses on their creativity, and each of them hopes that their hour in the
spotlight of Fashion Week will help them on their way to becoming the next Calvin Klein,
Ralph Lauren, or Christian Dior.
If you have never been to Rio de Janeiro during Carnaval but always wanted to, you can
certainly get the flavor of that riotous pre-Lenten festival here in Boston by heading
over to the French Library and Cultural Center on Sunday October 27. There, Fashion Week
2002s Newcomer Excellence Award winner Marcela Scvirer, will present "Second
Skin," a collection of hot dresses, separates and lingerie inspired by her native
Brazil.
The fashion show, added long after most of the weeks activities were planned,
will feature Scvirers; signature slinky silk jersey stretch tops, asymmetrical
jersey tie tops and dresses with sexy ruffles dancing over the hips, beige wide wale
stretch corduroy pants and skirts with wide loops to hold giant belts, and her new line of
lingerie that mimics the famous Brazilian bikinis.
Her colors for the fall line turquoise, sand, white and gold, echo the colors of
the ocean, the sunset, the woods and the beaches of Brazil. She explains that even the
music for the show, featuring students from the Brazilian drum class from Berklee College
of Music, will sound like Carnaval, says Scvirer. Her mere six months on her own as a
designer in Boston have garnered much attention from the media and from retailers, as well
as just about anyone who sees them. When she first arrived in Boston two and a half years
ago, Scvirer hooked up with veteran designer Denise Hajjar, whose own fashion show is
Friday October 25 at the Boston Public Library. Scvirer assisted Hajjar by fitting clients
and organizing fashion shows, and by last winter was working on her own debut line, which
she showed to the public last April.
This fall, Alo, a store in Harvard Square, picked up 11 pieces of her fall line
to sell. When a female real estate agent recently walked into Scvirer and her
husbands South End studio/home and saw one of her jersey cocktail dresses, she
immediately bought it. Scvirers mother, who was a painter and sculptor, died when
Scvirer was 14. From the age of 9, Scvirer wanted to be a fashion designer, and she
realized her first dream by graduating from the Fashion Institute of Technology in New
York. Marriage, to Brazilian finance executive Daniel Grozdea, brought her to Boston, and
thats why Fashion Week is privileged to see her show. "When you put something
like this on," says Scvirer, ruffling the skirt of a one-shoulder silk jersey dance
dress, "you have to be happy."
Others besides Scvirer receiving the Vision Awards on Monday October 21s ceremony
beginning at 7 p.m. at the Massachusetts College of Art include, Mary Garthe, Betsey
Jenney and Jo Somers for the Vision Leader Awards; for leaders who embody inventing an
environment, including peers in their quest and inspiring new generations, designer Denise
Hajjar for the Eye on Style Innovator award and Yolanda Cellucci for Lifetime Achievement
award; Jane Conway, Katherine Dibble and Kristie Raymond for Vision Community Spirit
awards, and Cindy Aiguier for Vision Style Setter award. Following the award ceremony
there will be a reception later that night at Pho Republique.
p.1 Design by Vision Award winner Marcela Scvirer



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